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How to create discount coupons and early bird promo codes?

Early bird discounts and coupon codes are the surest way to your audience’s heart. You can offer them as an expression of your loyalty to certain types of attendees or as an incentive for those attendees who’ll spread the word about your event.

You can also use early-bird discounts and coupon codes as an experimentation tool for different pricing strategies. 

Here's how Eventtia can help you with that:

Step 1. 

  • Go to the "Registration" module and then click "Coupons".
  • Click on "Create a coupon".
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Step 2.

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  1. Choose the discount value. You can define it either as a percentage or as a fixed amount in the event currency. Read section 2 of this article to see how VAT affects this value.
  2. Set the coupon quantity. This determines how many coupon codes will be generated.

    1. If you create only one coupon, you must enter the coupon code manually.

    2. If you create multiple coupons, the codes will be generated automatically.

  3. Define the usage limit for each coupon (how many times it can be used). If you do not want to set any limit, leave the value at 0.

    1. For example, if you want one coupon for the “Earlybird”, one for the “Super Earlybird”, and a third for the “VIP”, enter 3 as the coupon quantity. This does not limit the benefit to only three attendees.

  4. Set the coupon expiration date.

  5. Add a description if needed.

  6. Optionally, restrict which attendee types can use the coupon by selecting them in the corresponding field. To make the coupon available to all attendee types, leave this field empty.

  7. Click on “Save”. The coupon code(s) will be generated and displayed once the coupon has been created.

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Step 3.

  • You can download an excel file with the coupons' codes by clicking on the green "Actions" button and then "Export to Excel".
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Step 4.

  • You can edit each coupon before it is used and check its availability. To do this, click on the three dots on the right-hand side of the coupon box, then select “Edit.”
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You will see the option to delete a coupon when you edit it, you have to do it one by one, if an attendee already used a coupon this cannot be deleted anymore. If you need help erasing a bunch of coupons please reach out to help@eventtia.com so we can help you.

Capture d’écran 2026-06-22 à 17.34.27Step 5.

  • You can send your attendees coupons through the communication module (refer to this article to learn how to use mass emails):
    • Copy and paste the code
    • Add the Custom Button into your mass email, Click the button to access its settings

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    • In the Available Tags section, select "Form Only Resume Registration"

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  • Click "Save".

How attendees use coupon codes

  • When attendees finalize their registration, they will be asked whether they have a discount coupon before proceeding to payment. They can enter their coupon code at that stage to apply the discount.


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Track coupon usage 

  • Once a coupon code is used, it will appear as used in your coupon list.
  • If you configured multiple uses for the same code, the number of available uses will decrease each time an attendee uses it until the limit is reached.

Note: The list of attendee that have used the coupon will appear inside the coupon at the bottom of the page

You can now create, share, and track coupon codes for your event!