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How to publish your event mobile app on Google Play and the Apple App Store

This article explains the process to publish your Eventtia event mobile app on Google Play and the Apple App Store. It includes the required assets, submission process and key considerations for a successful launch.

This article explains the complete process for publishing an Eventtia event mobile app on the Google Play Store and Apple App Store.

 Step 1: Request the Mobile App Publication Service

The Event Mobile App publication service is not included by default in Eventtia licenses and requires an additional fee.

If you would like to publish your event mobile app on Google Play and/or the Apple App Store, please contact your Customer Success Manager to receive a quotation and discuss the publication timeline.

Important: Mobile app publication requests must be managed directly through your Customer Success Manager. They will will coordinate the publication process with Eventtia's Technical teams.

Step 2: Prepare the Required Assets and Information

Once the service has been approved, your Customer Success Manager will ask you to provide the assets and information required by Google Play and Apple App Store.

General Requirements (Required for Both Stores)

1. App Icon: The app icon is the image that will represent your application in the stores and on attendees' mobile devices.
Requirements:
  • Format: PNG
  • Size: 1024 × 1024 px
  • Square format (no rounded corners)
2. Test User Credentials: Google and Apple reviewers must be able to access the application during the review process.
Please provide:
  • A test user account
  • Login credentials

Important: Do not delete this user account until the app has been successfully published.

3. Privacy Policy URL: Both stores require a privacy policy page.
Requirements:
  • Must be a publicly accessible URL
  • Must point to a live webpage

Not accepted:

  • PDF files
  • Downloadable documents

Google Play Store (Android)

1. App Information: Please provide the following information

  • App Name: Maximum 30 characters

  • Short Description: Maximum 80 characters

  • Long Description: Maximum 4,000 characters

    2. Graphic Assets:

    • Store Icon

      • Format: 32-bit PNG with alpha channel

      • Size: 512 × 512 px

      • Maximum file size: 1 MB

    • Promotional Banner

      • Format: JPEG or 24-bit PNG (without alpha channel)
      • Size: 1024 × 500 px
      • Maximum file size: 15 MB

    Apple App Store (iOS)

    1. App Information: Please provide the following information

    • App Name

    • Subtitle

    • Promotional Text: Maximum 170 characters

    • Description: Maximum 4,000 characters

    • Keywords: Maximum 100 characters

    • Support URL

    • Marketing URL

    • Copyright Information

    Step 3: Submit the Assets to Your Customer Success Manager

    • Once all required information has been prepared, send the assets and content to your Customer Success Manager. Our team will review the materials and confirm whether everything required for submission has been received.

    • If any information is missing or does not comply with store requirements, additional adjustments may be requested before submission.

    Step 4: App Preparation and Submission

    • Once all assets have been validated, Eventtia will prepare the application and submit it to the selected stores.

    • The application will then enter the review process managed by Google and/or Apple.

    Important: The app must not use verification-code authentication before publication. Store reviewers must be able to access the application using the credentials provided during the review process.

    Step 5: Store Review

    • After submission, Google Play and Apple App Store will review the application. Review times vary and are entirely managed by the stores and may change without notice and may be longer during periods of high demand.

    Step 6: Respond to Store Feedback (If Required)

    In some cases, Google or Apple may request additional information, content updates, or modifications before approving the application.

    If this happens:

    1. Your CSM will notify you of the feedback received.
    2. You will need to provide the requested changes, assets, or content updates.
    3. Eventtia will resubmit the application for review.

    Additional review cycles may extend the publication timeline.

    Step 7: Publication and Store Approval

    Once the application is approved, it will be published on the selected stores. Eventtia will share the store links with you so that attendees can download the application.

    Important: Final approval and publication decisions are made exclusively by Google and Apple. Eventtia cannot guarantee approval dates or influence review decisions.

    Expected Timelines

    The total publication timeline depends on:

    • The time required to collect all assets and information.
    • Eventtia's preparation and submission process.
    • Google Play review times.
    • Apple App Store review times.
    • Any additional feedback requested by the stores.

    For this reason, we strongly recommend starting the publication process at least 4 weeks before your event date.

    And there you go! Now you know how to publish your event mobile app on Google Play and the Apple App Store.