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      How to Customize the Sender Email Address in Eventtia?

      Customizing the sender email address for your communications via Eventtia can significantly improve your deliverability statistics.

      This step-by-step guide shows you how to set up this customization by connecting Eventtia to your own server. Emails will no longer be sent via notifications@eventtia-mail.com but through your business email (for example, Eventtia: juliette@eventtia.com).

      Step 1: Prepare the Necessary Information

      Before you start, make sure you have the following information:

      • Choose the domain to be used for your emails (example: @eventtia.com).
      • Access to your domain's DNS configuration panel (often through your domain provider). If your organization has an IT service, you will need to contact them to participate in the configuration.

      Step 2: Start the Configuration with Eventtia

      Communicate the information to your Eventtia contact, including help@eventtia.com, as well as your IT service in copy if necessary. Eventtia will confirm receipt of the elements and the start of the configuration by their technical team.

      Step 3: Add DNS Entries to Your Domain

      Once the configuration has been completed by Eventtia, we will send you the DNS entries.

      • Log in to your DNS management panel (via your domain provider, such as GoDaddy, Namecheap, etc.).
      • Find the DNS records management section.
      • Add the DNS records provided by Eventtia, which include:
        • SPF: A TXT record to prove that Eventtia is authorized to send emails on behalf of your domain.
        • DKIM: A TXT record to allow email signing, ensuring that they have not been altered.
        • DMARC: A TXT record to define the handling rules for non-compliant emails.
        • CNAME: A CNAME record is necessary to track opens, clicks, and unsubscriptions. When sending bulk emails, this entry allows us to show statistics.

      Note: Once the entries have been added, it can take several days for them to propagate on Eventtia's side, depending on the servers (it can be immediate or it can take up to 7 days). Therefore, it is important to anticipate the configuration with the desired date for your first email send in mind.

      Examples of DNS Records Received by Eventtia:

      SPF:

      • Type: TXT
      • Name/Host: @
      • Value: v=spf1 include:eventtia.com ~all

      DKIM:

      • Type: TXT
      • Name/Host: selector._domainkey
      • Value: (provided by Eventtia, looks like a long string of characters)

      DMARC:

      CNAME:

      • Type: CNAME
      • Name/Host: email
      • Value: mailgun.org.co

      Step 4: Verify and Test the Configuration

      After adding the DNS entries, confirm this to Eventtia so that the technicians can verify the visibility of the entries and finalize the configuration. Log in to your Eventtia account and send a test email to verify that the emails are sent from your customized address and that they pass the SPF, DKIM, DMARC, and CNAME checks.

      Use a Subdomain Instead of Your Root Domain (Recommended)


      We strongly recommend configuring a subdomain rather than your root domain when customizing your sender email address in Eventtia.

      • Minimizing Impact on Existing Services

        • Since your main domain (e.g., yourdomain.com) is already actively used for email services and contains existing TXT records and other configurations, introducing new records for Eventtia's email redirection directly on the root domain could potentially conflict with or disrupt your current email flow.
        • Using a subdomain (e.g., events.yourdomain.com) allows us to implement the necessary DNS records without interfering with your primary email infrastructure.

      • Enhanced Control and Isolation

        • A subdomain provides a dedicated space for sending event-related emails. This allows for better control over the deliverability and reputation of those emails, isolating them from your core business communications.
        • If any issue arises (e.g., blacklisting or bounce rate), it will be contained to the subdomain and won’t affect your main domain’s deliverability.

      • Simplified DNS Management

        • Managing DNS records on a subdomain is often easier and safer than modifying those of the root domain. It allows for a more straightforward implementation of the required SPF, DKIM, DMARC, and CNAME records, without the complexity of navigating potential conflicts with your existing infrastructure.

      • Clearer Branding for Event Communications

        • A subdomain like events.yourdomain.com clearly distinguishes event-related communications, helping recipients quickly recognize the purpose of the message while maintaining a trusted association with your main brand.

      Having Trouble?

      If you encounter any difficulties at any stage, do not hesitate to contact our technical support team for assistance. You can reach us at help@eventtia.com or via our live chat, and we can arrange a call with the necessary parties to finalize the customization