--- title: How to add conversion pixels on Eventtia. description: Learn how to add conversion pixels on Eventtia to track registrations and measure your ROI. Optimize your marketing campaigns on LinkedIn, Facebook, and Google Ads with accurate conversion data. --- [Skip to content](https://help.eventtia.com/knowledge/how-to-add-conversion-pixels-on-eventtia#main-content) - [English](https://help.eventtia.com/knowledge/how-to-add-conversion-pixels-on-eventtia) - [Español](https://help.eventtia.com/es/knowledge/cómo-agregar-píxeles-de-conversión-en-eventtia) - [Français](https://help.eventtia.com/fr/knowledge/comment-ajouter-pixels-conversions-sur-eventtia) English Show submenu for translations [![Logo black transparent background.png\]](https://help.eventtia.com/hs-fs/hubfs/Logo%20black%20transparent%20background.png?height=40&name=Logo%20black%20transparent%20background.png)](https://eventtia.com/) Open main navigation Close main navigation - - [English](https://help.eventtia.com/knowledge/how-to-add-conversion-pixels-on-eventtia) - [Español](https://help.eventtia.com/es/knowledge/cómo-agregar-píxeles-de-conversión-en-eventtia) - [Français](https://help.eventtia.com/fr/knowledge/comment-ajouter-pixels-conversions-sur-eventtia) English Show submenu for translations - [Create a ticket for our Support Team](https://help.eventtia.com/knowledge/kb-tickets/new) [Create a ticket for our Support Team](https://help.eventtia.com/knowledge/kb-tickets/new?hsLang=en) Welcome to Eventtia Knowledge Base - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.eventtia.com/knowledge?hsLang=en) 2. [Configure and use your Eventtia modules & features](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en) 3. [Registration & Ticketing](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#registration-ticketing) # How to add conversion pixels on Eventtia. ## It's also fairly common to invest good amounts of money on those campaigns since it drives traffic to your event website or registration forms. In order to prove your ROI (Return on Investment) you usually need to know how many people have converted based on the amount of money you've spent. **Quick Example:** If you spent USD 1,000 on an AdWords marketing campaign that sends 100 users to the website, and from those 100 users you managed to get 10 people to register, the acquisition cost for a registration is: USD 1,000 divided by 10.  That is USD 100.  In other words, the cost of acquiring one registration via AdWords is USD 100. USD 1000 / 80 = USD 12.5 With this example you can see that the acquisition cost via AdWords is USD 100, while using LinkedIn is USD 12.5.  Therefore it makes more sense to spend all or at least the biggest part of your marketing ads budget on LinkedIn because it has a lower cost of acquisition. **Here is the real question, what is the point of the conversion pixels?** If you don't add it, LinkedIn, Facebook or Google AdWords don't have the option to know how much of the traffic it sent actually got converted. **We have good news for all our event planners! You can now add those conversion pixels on Eventtia!** **Step 1.** - Click on the "**Registration**" module and then on the "**Types**" tab, and select the relevant attendee type: ![Capture d’écran 2026-03-17 à 15.25.20](https://help.eventtia.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202026-03-17%20%C3%A0%2015.25.20.png?width=670&height=372&name=Capture%20d%E2%80%99%C3%A9cran%202026-03-17%20%C3%A0%2015.25.20.png) **Step 2.** - Click on the "**Messages**" tab: ![Capture d’écran 2026-03-17 à 15.27.06-1](https://help.eventtia.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202026-03-17%20%C3%A0%2015.27.06-1.png?width=670&height=265&name=Capture%20d%E2%80%99%C3%A9cran%202026-03-17%20%C3%A0%2015.27.06-1.png) **Step 3.** - In the **"Success registration message"** click on **"Source"**: ![PIXELEN1](https://help.eventtia.com/hs-fs/hubfs/PIXELEN1.png?width=670&height=428&name=PIXELEN1.png) **Step 4.** - Paste the conversion pixels (see the links to Facebook, AdWords and LinkedIn at the top of this page) and save: ![PIXELEN2](https://help.eventtia.com/hs-fs/hubfs/PIXELEN2.png?width=492&height=733&name=PIXELEN2.png) ### **You now know how to setup conversion pixels that will help you measure your ROI (Return on Investment)!** - [Configure your account and create your first event](https://help.eventtia.com/knowledge/configure-your-account-and-create-your-first-event?hsLang=en#main-content) - [Configure your account and set up your users](https://help.eventtia.com/knowledge/configure-your-account-and-create-your-first-event?hsLang=en#configure-your-account-and-set-up-your-users) - [Create an Event in 30 Minutes](https://help.eventtia.com/knowledge/configure-your-account-and-create-your-first-event?hsLang=en#create-an-event-in-30-minutes) - [Connect your Payment Gateway](https://help.eventtia.com/knowledge/configure-your-account-and-create-your-first-event?hsLang=en#connect-your-payment-gateway) - [Configure and use your Eventtia modules & features](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#main-content) - [Registration & Ticketing](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#registration-ticketing) - [Badges](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#badges) - [Networking, Matchmaking, 1:1 Meetings](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#networking-matchmaking-11-meetings) - [Event program](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#event-program) - [Virtual Stage / Web App for Virtual Events](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#virtual-stage-web-app-for-virtual-events) - [Communications](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#communications) - [Online Payments](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#online-payments) - [Event Web Pages, Website Composer](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#event-web-pages-website-composer) - [Sponsors](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#sponsors) - [Surveys](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#surveys) - [On-site Check-In App](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#on-site-check-in-app) - [Data, Analytics & Reports](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#data-analytics-reports) - [API](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#api) - [Streaming (Video & Audio)](https://help.eventtia.com/knowledge/configure-and-use-your-eventtia-modules-features?hsLang=en#streaming-video-audio) - [Guides for your attendees](https://help.eventtia.com/knowledge/guides-for-your-attendees?hsLang=en#main-content) - [Q&A module (Questions and Answers)](https://help.eventtia.com/knowledge/guides-for-your-attendees?hsLang=en#qa-module-questions-and-answers) - [Event app for attendees](https://help.eventtia.com/knowledge/guides-for-your-attendees?hsLang=en#event-app-for-attendees) - [Virtual stage - Event app for virtual events](https://help.eventtia.com/knowledge/guides-for-your-attendees?hsLang=en#virtual-stage-event-app-for-virtual-events) - [Networking](https://help.eventtia.com/knowledge/guides-for-your-attendees?hsLang=en#networking) - [Frequently Asked Questions](https://help.eventtia.com/knowledge/frequently-asked-questions?hsLang=en) - [Common errors and issues: Identification and solutions](https://help.eventtia.com/knowledge/common-errors-and-issues-identification-and-solutions?hsLang=en) - [Modules](https://help.eventtia.com/knowledge/modules?hsLang=en#main-content) - [Communications](https://help.eventtia.com/knowledge/modules?hsLang=en#communications) - [Virtual Stage](https://help.eventtia.com/knowledge/virtual-stage?hsLang=en) - [Support](https://help.eventtia.com/knowledge/support?hsLang=en) [![Chill listening crop-3](https://help.eventtia.com/hs-fs/hubfs/Logo%20black%20transparent%20background.png?width=100&height=24&name=Logo%20black%20transparent%20background.png "Chill listening crop-3")](https://www.eventtia.com/) Event Managment Software Copyright © 2026, Eventtia